Nowadays, Fast fashion has become popular largely because of its friendly price, fashionable and quickly to capture current fashion trends! H&M is a pioneer of “fast fashion”. They claim that, "Fashion and quality at the best price, in a sustainable way." Before, H&M has already lunched their beauty products abroad.
Finally, here they come! H&M’s new range of beauty products will arrive in the 3 flagship stores in Hong Kong on 18 August. The much-anticipated launch includes a comprehensive selection of make-up and colours as well as bodycare and beauty tools. Fashion is at the core of the make-up line, which will cover all the latest trends as well as classic beauty looks.
The range is not just about make-up. There are bodycare and a complete range of make-up brushes and beauty tools. There are beautifully designed make-up and toiletries bags and a full range of hair brushes. Two subsidiary collections: a premium bodycare line and a ‘Conscious’ range of Ecocert-approved sustainable products will also be available. ‘Conscious’ line include lip balm to body washes and shampoo as well as hand cream, dry shampoo and innovative products such as pre-shampoo hair oil. The products are in contemporary packaging and recyclable materials. The plastic in the primary containers is made from recycled material.