In the eyes of most women, what kind of man could qualify as an elegant man? A world-renowned master in horse jumping competitions for a company, or a watchmaking master working in a famous watch factory?
Recently, Longines presented the most thrilling horse jumping competition entitled “The 2016 Longines Masters of Hong Kong”, which took place in Hong Kong AsiaWorld-Expo from 19th to 21st February. It mixed the world-class steeplechase, fashion, lifestyle and entertainment to create a spectacular experience for equestrian enthusiasts. The first two legs of “The Longines Masters” were held in Los Angeles, USA, and Paris, France. One of the events was the “Longines Speed Challenge”, which is known as the most exciting, unique and fastest competition in the world. This popular event pushes the riders to give their best and run the trial as fast as they can, requiring perfect equestrian skills. It encourages the participants to challenge themselves and increase their speed to win the prizes according to how fast they are and how great they perform.
The host of the event, Juan-Carlos Capelli, VP of Longines and Head of International Marketing, said that the persistence and perseverance of the riding master is like man’s devotion towards work, which women appreciate quite a lot. Because an elegant man not only has an attractive appearance, he is also rich at heart. Just like Longines always tries to present an elegant and beautiful attitude for the brand’s purpose.
We hope our men can have their own dreams and focus on their careers, we are attracted by these kinds of features. Whether a riding master or a watchmaking master, for different occupations of men, we appreciate their devotion and concentration towards their work. An elegant man in the woman’s eyes is developed from the inside to the outside and they love what they do. Juan-Carlos Capelli, who has been working in Longines for 27 years, is one of the best. He never stopped devoting himself to his work for more than 20 years. Love what you love, and your career will go farther.
Magazine & More: Your first job in the company was in Longines’ Procurement Department. So far you've worked for Longines for nearly 27 years, and now you became the Vice-President and Head of International Marketing. How would you describe your relationship with Longines?
Juan-Carlos Capelli: I still love what I do, if you think there is a normal pattern, or some routines to follow for success, you are wrong. The first and the most important thing is never be hindered by normal patterns. I do what I think is right, and actually I don't think it's my daily job, although I have already worked in Longines for 27 years. It is absolutely the perfect job for me because I can always get access to watches and equestrian things. In such a long time there were always different kinds of situations, but I always try to look at the bright side.
Magazine & More: What kind of watch you would choose to keep for a long time?
Juan-Carlos Capelli: As a watch-loving person, it is very difficult to choose. But I have a watch produced in 1957, which has more than 50 years of history. This was a very important present, and I believe I will keep it for a long time.
Magazine & More：你能告訴我們你的座右銘是什麼嗎?
Juan-Carlos Capelli：Elegant is an Attitude (優雅是一種態度)，對不同人來說，他們心目中對優雅的定義也不同，無論在美國、澳洲甚至印度尼西亞，大家對優雅也有不一樣的詮譯，但其實到處都是一樣的，最重要的是內在，無論是人還是產品，只要有內涵的話，即使在甚麼地方都能夠與優雅一詞掛勾。
Magazine & More: Can you share with us your motto?
Juan-Carlos Capelli: Elegance is an Attitude. For different people, they have their own definition of elegance. No matter if they are in the United States, Australia or Indonesia, everyone has different interpretations of elegance. But there is one thing that we all agree with: the heart is the most important. No matter if people or products, as long as they have a good heart, or a good inner part, everyone in the world can be linked to the word “elegance”.