而 2016 年推出的這個 Conscious Exclusive 系列，不但注重應用可持續物料在服飾上，更體現了歷史美學與時尚的完美融合——系列與巴黎羅浮宮裝飾藝術館最新展覽「Fashion Forward – 300 Years of Fashion」同步面世,為向該展覽致敬，這個系列將大量運用古典優雅的油畫作靈感。
Today's society focus on environmental awareness, H&M as fast fashion giant launch the first Conscious series since 2010, will also launch the Conscious Exclusive Collection this year.
The 2016 Conscious Exclusive Collection effortlessly merges a sense of history with modernity. Launched to coincide with the opening of the exhibition Fashion Forward - 300 years of Fashion at the Musée des Arts Décoratifs, to which it pays homage, the collection conveys an idea of painterly and sophisticated elegance.
The H&M design team has delved into the museum’s collections of archival fashions in order to pick up key pieces from the last three centuries of haute couture. The result is a contemporary and artistic collection that is soulful, progressive, conscious and truly unique.
"Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux,”
The fluid and easy silhouette revolves around languid dresses, arty kaftans and sculpted skirts. Prints add a dash of surprise, turning dresses into trompe l'oeil paintings or sculptures. A long ball gown with a deep neckline features a marble draping print; a liquid dress is adorned with a slice of Botticelli's Three Graces. Short dresses and painter blouses ooze nonchalant sophistication, creating an electric and eclectic short-circuit between present and past.
Also new for this season’s launch of Conscious Exclusive are three wedding dresses − a feast of lightness and embellishment materialised in dreamy, draped lines, for the bride wanting to be as beautifully dressed as she is conscious.