而 2016 年推出的這個 Conscious Exclusive 系列，不但注重應用可持續物料在服飾上，更體現了歷史美學與時尚的完美融合——系列與巴黎羅浮宮裝飾藝術館最新展覽「Fashion Forward – 300 Years of Fashion」同步面世,為向該展覽致敬，這個系列將大量運用古典優雅的油畫作靈感。
Today's society focus on environmental awareness, H&M as fast fashion giant launch the first Conscious series since 2010, will also launch the Conscious Exclusive Collection this year.
The 2016 Conscious Exclusive Collection effortlessly merges a sense of history with modernity. Launched to coincide with the opening of the exhibition Fashion Forward - 300 years of Fashion at the Musée des Arts Décoratifs, to which it pays homage, the collection conveys an idea of painterly and sophisticated elegance.
The H&M design team has delved into the museum’s collections of archival fashions in order to pick up key pieces from the last three centuries of haute couture. The result is a contemporary and artistic collection that is soulful, progressive, conscious and truly unique.
"Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux,”
The fluid and easy silhouette revolves around languid dresses, arty kaftans and sculpted skirts. Prints add a dash of surprise, turning dresses into trompe l'oeil paintings or sculptures. A long ball gown with a deep neckline features a marble draping print; a liquid dress is adorned with a slice of Botticelli's Three Graces. Short dresses and painter blouses ooze nonchalant sophistication, creating an electric and eclectic short-circuit between present and past.
Also new for this season’s launch of Conscious Exclusive are three wedding dresses − a feast of lightness and embellishment materialised in dreamy, draped lines, for the bride wanting to be as beautifully dressed as she is conscious.
"Materials include organic silk, hemp, recycled linen and Tencel® blends as well as new innovative materials such as beads made from recycled glass and Denimite − a material made out of recycled worn-out denim, which H&M is the first fashion company to use." Hanna Hallin said, who is the sustainability manager of H&M.
In terms of the H&M customers, what can we do regarding sustainability?
H&M launches a global garment collection program, customers can put the old clothes no longer wear in H&M store clothes recycling bin, whether it is T-shirt, jeans, jackets or shirt, regardless of the clothing brand.
In addition, H &M's CleverCare laundry care label can convey a sustainable way to our customers the laundry care information.