H&M 打造可持續物料的古典風韻 A modern collection made in more sustainable materials full of historic charm


現今社會注重環保意識,作為快時尚界巨頭的H&M自2010年推出首個 Conscious 系列后,在今年亦即將推出 Conscious Exclusive 系列。

而 2016 年推出的這個 Conscious Exclusive 系列,不但注重應用可持續物料在服飾上,更體現了歷史美學與時尚的完美融合——系列與巴黎羅浮宮裝飾藝術館最新展覽「Fashion Forward – 300 Years of Fashion」同步面世,為向該展覽致敬,這個系列將大量運用古典優雅的油畫作靈感。

Today's society focus on environmental awareness, H&M as fast fashion giant launch the first Conscious series since 2010, will also launch the Conscious Exclusive Collection this year.

The 2016 Conscious Exclusive Collection effortlessly merges a sense of history with modernity. Launched to coincide with the opening of the exhibition Fashion Forward - 300 years of Fashion at the Musée des Arts Décoratifs, to which it pays homage, the collection conveys an idea of painterly and sophisticated elegance.

H&M 設計團隊鑽研該藝術館的時裝館藏,並選出多個在過去三個世紀極具代表性的高級訂製服設計。這個富有藝術感的時尚系列,充滿著時裝的靈魂,演繹獨一無二的時裝美學。

The H&M design team has delved into the museum’s collections of archival fashions in order to pick up key pieces from the last three centuries of haute couture. The result is a contemporary and artistic collection that is soulful, progressive, conscious and truly unique.

「這個系列採用創新的可持續物料和豐富的綴飾,把不同風格的元素、形狀和質感融合為一,配搭華麗和以裝飾藝術為靈感的首飾。」

"Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux,”

簡潔的線條美學,注入多款休閒連身裙、藝術風格長袍和具雕塑美學的半截裙。多款令人驚喜的圖案設計,會令人把連身裙誤以為是油畫或雕塑。晚宴連身長裙綴以低衣領和大理石垂褶圖案;流麗的連身裙,綴以波堤切利筆下的三位女神。連身短裙和畫家款設計流露成熟美感,把過去與現在的時尚美學融合為一。

The fluid and easy silhouette revolves around languid dresses, arty kaftans and sculpted skirts. Prints add a dash of surprise, turning dresses into trompe l'oeil paintings or sculptures. A long ball gown with a deep neckline features a marble draping print; a liquid dress is adorned with a slice of Botticelli's Three Graces. Short dresses and painter blouses ooze nonchalant sophistication, creating an electric and eclectic short-circuit between present and past.

H&M這個新系列的一大亮點,要數今季的 Conscious Exclusive 系列推出的三款輕逸、綴飾豐富的婚紗,以夢幻般的垂褶打造新娘最夢寐以求、且具環保意識的嫁衣。每款嫁衣都有自己專屬的名字,猶如三位從古代穿越至今的典雅女神。

Also new for this season’s launch of Conscious Exclusive are three wedding dresses − a feast of lightness and embellishment materialised in dreamy, draped lines, for the bride wanting to be as beautifully dressed as she is conscious.

同場加映:在show room現場,H&M請來香港本地設計師為到場嘉賓製作通過回收衣服的物料而製成的手環。

As the same time in showroom, H&M invited the Hong Kong designer to make of bracele by the materials from recycling clothes.

對於Conscious Exclusive 系列,為使用可持續物料製成的服飾系列,那麼裡面究竟使用了哪些可持續物料?

For this Conscious Exclusive Serie, what sustainable materials have you used?

“Conscious Exclusive 是一個特別設計的限量版系列,當中採用多種優質物料,例如包括有機絲質,亞麻布、再造麻布和 Tencel® 天絲纖維混紡,多種創新物料包括以再造玻璃製成的珠飾,以及用再造舊牛仔布製成的Denimite —— H&M 更是首間採用此物料的時裝公司,並從90年代就開始採用有機棉、可持續面料和化學環保守則等來做設計。” Hanna Hallin為我們介紹到,H&M 社會可持續經理。

"Materials include organic silk, hemp, recycled linen and Tencel® blends as well as new innovative materials such as beads made from recycled glass and Denimite − a material made out of recycled worn-out denim, which H&M is the first fashion company to use." Hanna Hallin said, who is the sustainability manager of H&M.

作為消費者的我們,可以為社會環境可持續發展做些什麼?

In terms of the H&M customers, what can we do regarding sustainability?

H&M在全球範圍內實施大規模舊衣回收行動,顧客可以將自己長期閒置的或是不再穿的舊衣服放在H&M門店的舊衣回收箱裡,無論是T恤,牛仔,還是夾克衫,也不論服裝品牌。

除此之外,H&M的CleverCare 衣物洗滌護理標籤,藉此傳達可持續方式來護理衣物的資訊給我們的顧客。

H&M launches a global garment collection program, customers can put the old clothes no longer wear in H&M store clothes recycling bin, whether it is T-shirt, jeans, jackets or shirt, regardless of the clothing brand.

In addition, H &M's CleverCare laundry care label can convey a sustainable way to our customers the laundry care information.

Conscious Exclusive 2016 系列將於 4 月 7 日起在全球約 180 間門店和網上發售。

其中香港將會有3間 H&M 分店發售整個Conscious Exclusive 2016系列:

Tsim Sha Tsui Canton Road

Causeway Bay Fashion Walk

Gala Place.

而婚紗系列就只會在其中1間:尖沙咀廣東道H&M旗艦店 有售。

*此系列澳門暫不作發售。

The collection will be available in approximately 180 stores worldwide and online from April 7.

Hong Kong H&M 3 flagship stores:

Tsim Sha Tsui Canton Road

Causeway Bay Fashion Walk

Gala Place. For wedding collection, it will only be available at our Tsim Sha Tsui Canton Road Flagship store.

*This Conscious Exclusive collection will not be sold in Macau.

在正式發售前,我們在這裡快速預覽一下這個H&M最新的Conscious Exclusive 2016 系列:

Here’s a quick preview of the H&M Conscious Exclusive 2016 collection before it hits next week.

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